Digital Marketing and PR Archives | Herefordshire & Worcestershire Chamber of Commerce

Using AI for Businesses – Hereford Funded by UKSPF

Mon, 10 Nov 2025 12:02:05 +0000

This course is for Herefordshire residents only. You will be asked to provide ID and proof of your address before attending.

In today’s rapidly evolving digital landscape, understanding the fundamentals of Artificial Intelligence (AI) is crucial for businesses looking to stay competitive and innovate. Our “Using AI for Businesses” training provides a fundamental overview of AI concepts tailored specifically for non-technical professionals. This course equips participants with the knowledge and insights they need to harness the power of AI to drive business growth.

Who is this course for?
This course is designed to provide a fundamental understanding of the benefits of AI to businesses. It should be of particular interest to business executives and managers, marketing and sales professionals, HR and operations managers or anyone interested in understanding AI’s impact on business.

The Business Benefit
• Gain a competitive edge by staying informed about AI trends.
• Make informed decisions regarding AI integration in your organisation.
• Foster a culture of innovation and data-driven decision making.
• Network with like-minded professionals in the field.

Course Overview
This training course is designed to provide business professionals with the knowledge and skills needed to integrate Artificial Intelligence (AI) into their business practices effectively. Participants will gain insights into AI ethics, legislation, misconceptions, and cutting-edge AI tools such as Chat GPT, CoPilot for various Microsoft applications, Aspenify, Canva AI, and Heygen.ai.

Course Content
• Introduction to AI in Business
• AI Ethics
• AI Legislation
• Addressing AI Misconceptions
• Prompt Engineering and Chat GPT
• Microsoft CoPilot Applications
• Exploring Other AI Tools

Course Outcomes
By the end of the course, participants will:
• Have a strong understanding of AI ethics, legislation, and common misconceptions.
• Be skilled in prompt engineering techniques.
• Understand how to use Chat GPT and Microsoft CoPilot tools effectively.
• Be familiar with advanced AI tools like Aspenify, Canva AI, and Heygen.ai.
• Be able to identify opportunities to leverage AI within their business

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Using AI for Businesses – Hereford Funded by UKSPF

Thu, 06 Nov 2025 08:50:07 +0000

This course is for Herefordshire residents only. You will be asked to provide ID and proof of your address before attending.

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Search Engine Optimisation

Wed, 05 Nov 2025 10:44:09 +0000

The most popular and most powerful form of marketing, and is now easier than ever for businesses of all sizes to use.
Learn how to make the most of SEO to engage with your audience and increase traffic to your website and your business.

Who is this course for?
Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview
This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9.00am and finishes at around 12.30pm, with a coffee break at around 11.00am.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

• An overview to SEO
• Competitive analysis
• Your target audience
• Content structure and themes
• Article c

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Mailchimp & Email Marketing

Wed, 05 Nov 2025 10:44:08 +0000

Often underappreciated, or misunderstood, email marketing is one of the best forms of direct marketing and this course will demonstrate how to make the most of it and optimise your conversion rates.
Who is this course for?
Business owners and marketing & PR professionals who are interested in the world of email marketing. This is an introductory course that is designed for anyone to get started the right way with MailChimp.

The Business Benefit
• Being able to coordinate and run email marketing campaigns in-house
• Using the most appropriate email marketing platform to minimise overheads whilst maximising returns
• Better utilise customer and prospect information for communications and sales channels
• Coordinating your email marketing with your new business development plans to improve lead generation
Course Overview
This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9am and finishes at around 12.30pm, with a coffee break at around 11am.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:
• Introduction and overview
• Understanding your audience and their data
• How to grow an email marketing audience
• Audience segmentation and lists
• How to improve open rates and engage in the inbox
• Designing an eshot that converts
• Reporting and evolution
• Marketing automation and integrations
Course Content
By the end of this course, you will be able to:
• Understand the key features and capabilities of MailChimp
• Gather customer and prospect lists ethically and practically
• Segment database information to send personalised eshots
• Measure and understand the effectiveness of your email campaigns and look for continuous improvements
• Set up marketing automation to improve efficiency in email marketing

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Google Analytics 4 – GA4 Workshop

Wed, 05 Nov 2025 10:44:06 +0000

With the new era of digital marketing, the new version of Google Analytics has even more to offer, if you know how to use it.

In this course we take a look at the new version of Google Analytics GA4 and everything you will need to make the most of this tool and report on your website and marketing activities.

Who is this course for?
Business owners, marketing & PR professionals and anyone who may have an active interest in the marketing and PR of the company. This is an introductory course that assumes only basic knowledge in digital marketing and reporting.

The Business Benefit
• Understand the new version of Google Analytics (GA4) and what it means for your business
• Report on your online activity more efficiently with a greater degree of understanding
• Create reports and find insights
Course Content
By the end of this course, you will be able to:
• Understand the importance of web analytics and the role of Google Analytics GA4
• Learn how to install GA4 using Google Tag Manager
• Configure GA4 for accurate data tracking and analysis
• Discover how Google Data Studio can be used to create powerful, customized reports
Course Overview
This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9am and finishes at around 12.30pm, with a comfort break at around 11am.

It will be broken down into the following sections, to guide you through the various tools to measure your digital marketing and PR campaigns:
• Introduction to Google Analytics GA4
• Installing GA4 via Google Tag Manager
• Configuring Google Analytics GA4
• Leveraging Google Looker Studio for Enhanced Reporting

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Canva – Simple and effective designs for digital marketing

Wed, 05 Nov 2025 10:44:04 +0000

This half-day course is an introductory session covering how to create simple and effective designs on Canva to use in your digital marketing.

Presented as an interactive workshop, this introductory course encourages questions and feedback using live website demos.

Course Overview
This course is a 3.5-hour training session and is designed as an introduction to Canva, a graphic design platform, to create simple and effective designs such as social media graphics, presentations, posters, documents, and other visual content.

Prerequisites
This introductory course is aimed at those with little or no knowledge, or individuals in need of a refresh. Delivered as an interactive workshop via video conferencing software, Zoom delegates are encouraged to have access to a webcam and microphone to participate fully.

Course Content
This course is broken down into the following sections, covering the below topics.
• The different types of image file and why they matter (jpg, png, gif and more)
• How to create an effective Brand Kit
• Creating designs from templates
• Custom designs and dimensions
• Collaborating with team members
• The perks of “Pro”
• Optimising images for web

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An Introduction to Digital Marketing and PR

Wed, 05 Nov 2025 10:44:02 +0000

Learn how to use your time most effectively with digital marketing and PR to grow your business.

This course is free to Members of the Chamber and will help you identify where your resources are best directed giving you a good understanding of the essentials.

Who is this course for?
Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company.

An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview
This 2 hour course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9.00am and finishes at around 11.00am.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

• Reporting and analytics
• Search Engine Optimisation (SEO)
• Content Management Systems (CMS)
• Social media
• Email marketing

Course Content
By the end of this course, you will be able to:
• Use multiple reporting tools to build an effective SEO keyword sitemap
• Understand the essentials of Google Analytics and how to monitor it efficiently
• Appreciate the importance of SEO and how to approach it methodically
• Know what to look for when choosing a website platform
• Understand the reality of social media and its misunderstood role in marketing and PR
• Plan and construct better email campaigns
• Take an informed decision when using a third party to help with your digital marketing and PR plans

The Business Benefit
• Understand the essential foundations of digital marketing and PR
• Know where to prioritise your efforts to best suit your business goals
• Have some understanding of what to look for when outsourcing any work to a third party

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An Introduction to Digital Marketing and PR

Tue, 04 Nov 2025 16:02:05 +0000

Learn how to use your time most effectively with digital marketing and PR to grow your business.

This course is free to Members of the Chamber and will help you identify where your resources are best directed giving you a good understanding of the essentials.

Who is this course for?
Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company.

An introductory course that assumes little or no previous knowledge in digital marketing and PR.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

• Reporting and analytics
• Search Engine Optimisation (SEO)
• Content Management Systems (CMS)
• Social media
• Email marketing

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